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Wednesday, 11 January 2012 13:18

Written by Barbara Vancheri

Relativity Media sent out a press release that reads, in part:

Relativity Media today announced it will promote the Bandito Brothers' upcoming intense action-thriller "Act of Valor," which stars an elite group of active-duty Navy SEALs in a fictionalized composite of actual events, during NBC's nationally televised coverage of Super Bowl XLVI on Feb. 5, 2012.

Four 30-second unique "Act of Valor" commercials, featuring exclusive content, will run throughout the program including two spots that will air during the pre-game, one spot in game during the fourth quarter and one spot in the post-game show.

Terry Curtin, president, theatrical marketing said, "We are proud of this unique and original film that plays fantastically across broad audience segments. Not only is Act of Valor an incredibly entertaining action film, but it is a true testament to the heroism and sacrifice that makes America great. What better place to feature a spot for this movie than on the Super Bowl, which is one of our country's biggest events."

Produced and directed by former Baja 1000 champion Mike "Mouse" McCoy and former stuntman Scott Waugh, Act of Valor goes deep into the secret world of today's most elite and highly trained group of warriors.

When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the United States, a team of SEALs is dispatched on a worldwide manhunt. As the men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitments to country, team, and their families back home. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.

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